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Behind the Brand - Creating AUTUMN 2013

AFENDS

The past couple of weeks we have been putting together the AFENDS AUTUMN 2013 RANGE. For our creative director MILK&MARS and designer Jarrad Wild this meant working weekends and long nights to put all the pieces in place.

As shown below you can see how much work goes into building an entire range (under the conviniently blurred section of the image haha). Working under such high deadlines is always stressfull yet fun at the same time as sleep deprivation normally kicks in and people start going a bit mad, these past few weeks were no exception!

We had all sorts of good times making new artworks, photographs, designs & garments. We even made a denim vest out of a benson & hedges jacket for Pony the Sausage dog.

AFENDS

AFENDS

AFENDS





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