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Behind The Brand - Encinitas Opening

Posted on February 27 2014

AFENDS has proudly opened the doors to our first USA Concept Store situated down on the famous surf town of Encinitas in California. Often echoed as the sister-city to Byron Bay, we gave our new found home the opening party that it deserves last Friday night jamming in a tonne of friends to our tight 40 x 12 foot space. 

Local Encinitas surfrat Pat Milan took to the decks to spin some chilled house beats as the beer and wine was enjoyed by one and all. With an after party over at Shelter Bar for a belated airing of our Vortex Bandits film, the local squirrels seemed to enjoy our cooked surf team shred the waves of Byron Bay and continue drinking moscoe mules till the early hours of the morning. 

Thank you all for coming to party with us! Special thanks to Corey, Nesha, Bergs and all our newest Afends USA staff and family. 

- Jono Salfield (Afends Founder) 

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