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Welcome Afends Israel

The sweetest sonic revelations can often come from the most unlikely places! With a flick of the finger to the cultural norm, we arent ones to look over our shoulders. Our AFENDS movement is taking our small Byron label to all corners of the globe, now available in Israel! Say what, Tel Aviv has got waves?? It do and it aint at a pinch.

Its full of some of the most insanely brave, beautiful and raddest people on the globe. With over two-thousand years of history, we have great expectations of the whats to come from the Sons of Zion from the Middle East. See a new shoot from our Israel chapter featuring model @libarbalilti and photographed by @shaytamirs.