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MATSUDA F/W 12 Eyewear Collection

High-End Eyewear Japanese-based eyewear label Matsuda has just launched their new website, accompanied by this exhilarating video. Capturing the brands minimalist aesthetic feel, the video showcases their latest Fall/Winter 2012 Eyewear Collection. CEO James Kisgen said Matsuda has always had close ties to the arts. It was important for us to do something that was unique and conceptual, rather than what is typically seen in eyewear lifestyle videos.”