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Behind the Brand - Autumn 13 on the shelves

This week has been flat out at AFENDS HQ in Byron Bay. Drop 1 of our Autumn range landed and as usual its all hands on deck working to get everything on the shelves and all our retailer orders out. We also have to work as fast as possible, shooting every style to get our online store ready to roll!

Hope you guys like the first drop of Autumn 13! Check it out in our online shop & concept stores