Skater Paul Rodriguez’s label Primitive first opened its doors in 2008, and now in its fifth year the brand is maintaining its roots in urban fashion and skateboarding. Not to mention, the label recently released its new skate video “Pain Is Beauty”, which premiered at The Berrics last weekend. The video features new footage from skaters such as Lamont Holt, Nick Tucker, and of course, Paul Rodriguez himself. Check out the trailer below.
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