JUJU LTD started life in 1986 as injection moulders to the shoe trade in the UK. Founded by Rushton Schafer (Rushton Ablett Ltd) and based in Northampton the shoe capital of Britain, they pioneered the production of the original injected sandals, these were soon nicknamed “jelly shoes” due to their soft jellylike finish. JuJu Shoes are all about style, versatility and colour, these original classics are designed with a contemporary twist and are fun and functional. Still made in the traditional manufacturing method in the same factory and to the highest standards and quality.
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