“Modus is the membership magazine for the Royal Institution of Chartered Surveyors and is the UK’s highest-circulation property-related B2B title, mailed 10 times a year to more than 95,000 chartered surveyors. There are also quarterly editions for Asia and the Americas. Modus focuses on the ‘bigger picture’, and employs a bold mix of photography, illustration and typography. We were commissioned to make the cover in chalk for the march Learning issue.”
The Belgian design studio, Coming Soon, chalked the issue cover sideways onto a 7m x 3m chalkboard and then photographed it. The team also shoot this quick stop-frame movie, check it out below!