Posted on July 22 2013
AFENDS is proud to present our newest Spring 2013 range for Southern Hemisphere, inspired by the backdrop of life in and around our hometown of Byron Bay. We are the generation of Byron Bay kids that were born and bred from parents of the early alternative movement and grew up through the 90s punk era. We are the proud generation of Hippie Scum, devoted to a free-living attitude and taking every day as it comes.
Coming from this widely eclectic place that is Byron Bay, inspiration is never far away with all the crazy beautiful characters that roam our hometown. Our philosophy of “Question Everything” is central to all that we do – we translate this thinking across everyday life of music, surf, street and art then reflect it through our AFENDS THREADS.
Welcome to the Hippie Scum revolution – Spring 2013 is available now at all AFENDS concepts stores, retailers and online here.