A surfboard is more than just a craft for enduring the glory and pains of the ocean, its a work of art that is meticulously sawn, sculpted and sanded to prized perfection for a new owner. From that first wave, youll know a dud from the real deal. There are few in this world who truly possess the skill to produce bonafide perfection every-time. For this weeks Behind The Brand we follow Ed Sinnot from ESP surfboards here in Byron Bay (main sponsor of crafts for our Radicals here) as he takes us on a blow by blow insight into shaping a new quiver. Enjoy.