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Thousands of hopeful musicians make their way to South By South-West each year hoping to strike it lucky and garner the frenzied buzz that the Austin festival is best known for. But for every club or stage that has a packed out audience, somewhere else is a band playing to an empty room. While playing his solo project Alex Cameron took up the cause of the lesser-known musical acts and channelled it into the short film Reflections. The result is a strange, shaky, and poetic commentary on life at SXSW.