The sun was only climbing the sky as we began the drive to our destination: a scenic, secluded piece of paradise for us to get free and switch off.
Leaving the noise and propaganda machines behind, we set off to clear our heads.
We arrived at the picturesque countryside for a weekend free from the static of the city, but first we got to work as friends and local talents began to roll in for a day of revelry in our newfound freedom.
Check out the Behind The Scenes action from our Spring 2018 campaign, Propaganda Machine, below.
Videographers: Kale Nelville
Photographers: Wade McLaughlin, Reece Hjorth & Jack Bailey
Music: 'Golden Girl' by Seaside
Crew: Elfy Scott, JS, Trent Riley, Nixen Osborne, Joey Cormack, Bibi Bradbury, Boyd Young, Jai Walsh & Tito La Vole.
+ the Afends Team