The Afends Hemp Revolution is our way of promoting sustainability to our consumers as well as the surf and fashion industries. The fashion industry alone is one of the biggest contributors of pesticides world wide – mainly due to cotton farming. The more we investigated and researched hemp, the deeper our understanding became that this plant is the way of the future. No chemicals or pesticides are needed to grow it, and with a extremely quick growth rate and it requires much less water to grow as opposed to cotton.
The youth are the future and we feel it’s important for Afends to be a role model in sustainable practices. We have spent over two years researching hemp - using all means necessary, the internet, talking to people in the industry, watching documentaries and even going to Australia’s largest hemp field and what we took away from this research is that hemp is the most sustainable way to make clothing, by a long shot. However, the hemp industry is still stuck in the 1800’s when it comes to technology due to the criminalisation of hemp products and their derivatives for so many years. The taboo surrounding this plant is still its downfall. Despite this, the hemp industry is on the rise! Hemp makes incredible durable clothing and becomes super soft over time, wearing in not out. Our Hemp Revolution campaign isn’t just about using hemp in the clothing industry, but in many other industries - fuel, medicine and building to name just a few. We want to take this opportunity to showcase what an incredible plant hemp really is - help us spread the word and become a Hemp Ambassador with us! By investing in the Afends 'HEMP REVOLUTION' you are helping the fashion industry move towards the use of more eco friendly fabrics!
The Afends Hemp Feature Film.
Our motto here at Afends is ‘Question Everything’ and we’ve taken it to a whole new level. Our new documentary, 'The Hemp Revolution’, explores the modern day hemp industry - it’s sustainable & ecological qualities, as well as the (unfounded) taboo and stigma surrounding its use. Why do petroleum based products have a monopoly on most industries, when there are much more sustainable materials that we should be using? There may be a lot of conspiracies surrounding hemp and its uses, but there’s no denying the fact that the fashion industry is one of the most damaging industries in the world and we all need work towards un-doing the damage we’ve done, before it’s too late.
Public Enemy #1 Hemp Boardshort.
Less than 100 years ago HEMP was as common as plastic. In 1937, a fuckwit named Harry J Anslinger and a few other dickheads started releasing the propaganda shown on these trunks. This was a major contributor to making Marijuana and Hemp illegal in the USA. In turn, the rest of the world followed suit and threw the Hemp Industry into the Dark Ages. Made from 53% Hemp, 45% Recycled Polyester, 2% Spandex (Gluten Free, may contain very small traces of THC).
Hemp is Back.
Hemp Is Back - Our professional athlete Duncan Mcnicol takes the Afends Hemp Boardshort for a wear, and tells you all about why our hemp products are the best in the business.
Afends Hemp Revolution Part 1.
Here at Afends we've jumped on the hemp bandwagon and are riding this proverbial train to more sustainable pastures. To celebrate our self proclaimed sustainable legends status, we headed out to the largest hemp field in Australia, threw together a half pipe (literally, we built it on the day - DIY till we die!), and skated the crap out of our mini ramp right in the centre of a damn hemp field. Along with us we bought Australian skaters Boyd Young and Bibi Bradbury, videographers from Flamingo Amigo, photographer Sam Nolan and we threw in surfer Josh Sleep for good measure. Oh, and a few cartons of VB. Classic.